Marketing experts are creative people who invent more and more tricks to attract customers. They understand and read our minds and sometimes manipulate us. For example, they “enlarge” the size of a product just by adding an XL label to it or put text on something that doesn’t correspond with reality.
Don’t let them fool you next time.
They write that a new product is twice as big as its previous version but it’s not true.
When they write “100% biodegradable” we assume that it’s about the packaging and buy the coffee. But only then do we notice the tiny text below…
The common mistake when buying 100% juice is that we don’t pay attention to the other ingridients..
They always make us think that there is more product.
And sometimes the XL product are the same as the original.
They make big packages but don’t fill them up. They hide the air we are paying for.